Poor Microsoft Doesn’t Understand What Tablets Are For

That’s the title of an article i came across this morning in Slate.com. I am not a big fan of Surface. I’m totally IOS fanatic from iPhone to iPadMini to using Mac at home.

IMHO, Microsoft has been committing a big mistake with Surface 2 and Surface Pro 2. Of course it comes with performance booster, super long battery life and more cores on the GPU and what have you that’s bigger and better. It comes with the Microsoft Office Suite with Outlook. Now imagine this, maybe in Surface you can open all the office apps on one side and play xbox game on the other side of the screen!

But who does that? Most people I know, if not all, have tablets for entertainment and portability and another PC or laptop for their work stuff. I use my iPadMini mainly for entertainment and Twitter. I watch Breaking Bad series on it while i take my morning commute to work. I use my Mac for blogging and work related emails and docs at home or sometimes in Starbucks. Everywhere I look, I see people on MRT and buses watching their favorite soaps or movies or playing Plants vs Zombies on their tablets.

People who are working continously and so hard at improving Surface should do an hour or 2 of people watching so that they can see how coffee lovers and workaholics use their laptops and tablets in MRT and coffee shops. I believe that this is the real market.

If Microsoft thinks it can change people how they use their tablet for play and work, I don’t see that coming at all. Because come to think of it, the reason why I use my morning commute time to catch up on Breaking Bad series is that I rarely have time to watch it on my work PC because at home I still bring some of my work stuff. Surely this is the case for most of the people out there. Working late at nigth at home or staying late at the office.

I don’t need super powerful hardware on my tablet so I can open all Office apps all at the same time. I need it to be light and portable. I need it to have a long battery life. I just need to catch up on Breaking Bad and Plants vs Zombies and my emails.


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